One of the most effective ways to generate business and attract more website traffic is through the use of social media. The wider your online presence is, the more people you can reach. The tricky part is successfully managing accounts on multiple networks.
Here are three of the most popular social media management tools:
Hootsuite is one of the most popular social media tools used by entrepreneurs around the world. It provides a simple and efficient marketing solution for virtually any type of business with an online presence.
First add your favorite social media accounts and choose a channel to post to. You can also post the same content across all your accounts, if you like. Once you select a channel, you’ll get details regarding any character limits that may apply. You can then shorten your links accordingly, attach photos and schedule daily posts from the same window.
The left side of the dashboard offers analytics you can use to manage assignments and campaigns. You’ll also get an in-depth analysis of your various channels, based on a detailed summary that assesses your progress.
Cyfe provides an all-in-one dashboard that allows you to monitor all your analytic data. Included widgets draw data from companies like Salesforce and Google, but you can also add custom widgets of your own. Because of the infinite possibilities with regard to widgets, Cyfe can be designed to look however you want it to look.
Cyfe can help you eliminate the problem of having too many windows open that might get closed accidentally. It can track followers and demographics from both Facebook and Twitter, as well as brand mentions, new sign-ups, subscriptions, downloads and other performance indicators. It helps bring SEO, advertising and social media data together onto the same dashboard, while providing additional dashboards for web analytics, sales, IT and project management.
Buffer is a simple tool that’s both effective and easy to use. Once you’ve signed up, simply add whichever social networks you use. On the left side of the dashboard, you can both connect your various profiles and add or remove networks, as needed. Your settings can be accessed on the right side of the dashboard. This is where you go to change or edit account information, team members, or even the length of your links.
When you’re ready to share, click on the “Content” tab to create your first post. Pick an account to post to, type your message and add links or images within the same window. The software also generates reports that can provide feedback to help you tweak your company’s marketing strategy. Once you enable automatic posting, you can adjust the frequency of your daily posts, according to how your audience responds.
One of Buffer’s handiest features is that it works with either a browser extension or the mobile app. This makes it possible to share content just as easily, wherever you go. If you’re not sure it’s for you, there’s a free version with limited features.
Each of the tools listed above has its own set of advantages. The best one for you will probably be the one that does exactly what you want for the best price, while being relatively easy to use. After all, the point of these tools is to organize and automate your marketing program.