When it comes to online marketing, there are two major terms every professional needs to know: SEO and SEM.
– SEO –
Search Engine Optimization is the process of gaining traffic from many various online means. Search Engine Marketing is the act of paying for advertisement on search engines to increase brand visibility. One of the key differences between these two methods is the time frame. SEO is a long-term strategy that helps improve search engine results when customers search for certain keyword(s) on Google, Bing, or Yahoo. SEO can be an in house strategy or off-site to experts in the marketing field. SEO involves social media posts, article creation, directory listings, blog interactions, and partnerships are a few techniques used in SEO.
– SEM –
Search Engine Marketing on the other hand is a quicker method of getting people to view a website. A business can bet on certain keywords, and every time a customer in a certain area types that term into a search engine like Google, the company’s website appears at the top of the results in the form of a paid advertisement. If a user clicks on the ad, your account is charged the rate of the keyword. Search engines like Google and Bing have different rates for keywords. Some keywords are more popular than others, the more popular and more traffic they drive, the more expensive the click of a user will be. Of course, you have control over your business and budget. You can set a budget, and the ad ends when it hits that limit unless the business adds more money to the campaign.
Both SEO and SEM are important strategies for garnering more page views and attracting more customers. SEO and SEM rules continuously evolve, it is important to keep updated with the latest SEO rules and tips. A good combination of both, in addition to traditional marketing techniques and word-of-mouth, are essential for running a successful business.